Messages
3/27/2024
19 : 24
How Andreas Sator built one of the most popular podcasts in Austria
PLUS: Meta's pivot away from politics is hurting right-wing media the most. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/26/2024
18 : 44
How Political Wire built its successful subscription offering
When Taegan Goddard launched a paid subscription product for his blog Political Wire, he had been running the site for close to 16 years. By that point, the site was attracting millions of pageviews
3/22/2024
18 : 4
How to grow your audience in a post-Facebook world
PLUS: Posting podcast clips to TikTok doesn't always drive more podcast downloads. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/21/2024
0 : 34
Is it time to reinvent the newswire?
It's hard to justify an AP subscription when all your media competitors are just a click away. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/15/2024
21 : 14
The media isn't getting its election bump
PLUS: How Tom Arbuthnot built Empowering Cloud, a media company focused on Microsoft cloud products ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/13/2024
0 : 54
Meta's just not that into you
Why Facebook's pivot away from news is probably a good thing for publishers ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/8/2024
0 : 44
Why newsletter signups should always be your north star
PLUS: How CJ Gustafson built Mostly Metrics, a newsletter for CFOs ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
3/6/2024
1 : 34
How I would handle CNN's digital transition
If the network is to succeed in its pivot to digital, it'll be on the back of its original reporting, not talking heads. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/29/2024
22 : 34
How to drive paid memberships without a paywall
PLUS: How Sam Koslowski helped build The Daily Aus, a social first media outlet in Australia ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/28/2024
1 : 34
It wasn’t Vice’s business model that sank it
Even years after the cash infusions had dried up, Vice's management was still struggling to get its overhead under control. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/23/2024
1 : 44
Traditional media outlets are under-monetizing their YouTube channels
PLUS: The state of newsletter advertising in 2024 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/21/2024
1 : 14
Advertisers won’t be guilted into funding news
None of the companies that actually spend money on ads are operating as charities. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/19/2024
2 : 54
Why hasn’t the mainstream media embraced paid podcasts?
PLUS: Which media companies are succeeding with hard paywalls? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/19/2024
1 : 44
More local news outlets should lean into crowdsourcing
PLUS: How Riad Chikhani built one of the largest gaming media companies in the world ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/12/2024
23 : 24
How to monetize newsletters on LinkedIn
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
2/9/2024
22 : 34
A YouTuber will absolutely direct a future Best Picture winner
PLUS: How Jack Kramer and Nick Martell sold their media company to Robinhood and then bought it back.
2/7/2024
1 : 54
TikTok needs Taylor Swift more than Taylor Swift needs TikTok
PLUS: Not even the cable companies care all that much that the cable bundle is shrinking.
2/2/2024
23 : 24
Streaming platforms no longer care about content exclusivity
PLUS: How Cityside built a sustainable model for local news
1/31/2024
1 : 14
Cable news has no protective moat
PLUS: A social network that launched as an offshoot of a popular newsletter
1/26/2024
20 : 34
The advertising behemoth we never saw coming
PLUS: Creators are increasingly gaining leverage over the tech platforms.